The Australian fashion identity is diverse. It is our history. It is our future. Our fashion identity defines us. 

Presented by The Fashion Advocate, IDENTITY is a culmination of our national design story. Through fashion and design, we advocate for social justice, environmental sustainability, and global equality. 

Through fashion, we embrace the identity we already own and the identity we desire to create.

Designers from all corners of the country will come together in the name of fashion and share their identity through one medium that we all understand - clothing. United by their sustainable and ethical practices, conscious and considered design, and their shared desire to drive positive social change, The Fashion Advocate’s community of fashion designers will step onto the runway and into the spotlight, proclaiming their identity. 

A positive social, environmental and economic impact can only be achieved through committed daily change. Garment by garment, The Fashion Advocate is shaping an ethical and sustainable fashion future by maximising the benefits to people and communities while minimising the impact on the environment. Every designer in The Fashion Advocate community is unique, individual and independent, but together, we stand as a community with this shared goal. 

Our identity is a culmination of Indigenous traditions, artisan crafts, circularity and innovation, embodied through the tangible. Our fashion, our style, our way of dressing, it reflects who we are, what we stand for and what we work towards.

Join ECO-TOTE and The Fashion Advocate on Saturday 2nd March 2019 and share in our identity. Experience slow fashion through our runway, enjoy an afternoon garden party with live music, locally sourced cocktails and canapes, and contribute to a better fashion future.

WHEN: Saturday 2nd March 2019. Join us for an afternoon garden party at 4pm and meet and greet our designers, and enjoy a sunset runway starting at 6pm. 

WHERE: Como House, Corner of Williams Road and Lechlade Avenue, South Yarra, 3141. Please enter via Como Avenue. If it rains, we'll be moving to another venue and you'll be notified by 10am on the morning of the runway. 

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Name *
What does sustainable fashion mean to you?
I agree to the terms and conditions below *

Terms and Conditions

Who is running the competition? Direct to Source Pty Ltd. Level 1, 244 Clarendon Street, South Melbourne, 3205.

When will the competition start and end? The competition starts at 5PM (AEST) on 15/02/19 and ends at 11.59AM (AEST) on 22/02/19 (the Competition Period).

Who can enter? Anyone 18 years of age or over

Who can’t enter? Directors, officers, management and employees of:
(a) the Promoter;
(b) the agencies or companies associated with this competition or the Promoter;

Do I need to buy anything to enter? No. 

Entry instructions: To enter, you must, during the Competition Period: Tell us in 25 words or less what sustainable fashion means to you? via our competition page between 15/02/19 – 22/02/19. By entering you agree to be added to our mailing list. We will respect your privacy and will not give you anything that is not awesome!

How many winners will there be and how will they be chosen? There will be one winner determined in respect of this competition. The winner will be selected at 1pm (AEST) on 22/02/19 at Direct to Source Pty Ltd. Level 1, 244 Clarendon Street, South Melbourne, 3205, VIC. Valid entries received during the promotional period will be judged based on creativity and originality. Chance plays no part in how the winners will be selected. All judging decisions are as determined by the Promoter or representatives of the promoter, in their absolute discretion. All entries will remain the property of Direct To Source Pty Ltd. to be used for marketing and promotional activities.

Prize: Two VIP tickets to IDENTITY Runway show presented by VAMFF Australia on Tuesday March 2, 4pm Garden Party & 6pm Runway Show, valued at $178. Travel expenses to and from the event are not included in the winning tickets. Winner must arrange there own transport to and from the venue.

Winners collection details: The winner’s runway ticket will be available for collection on entry at Como House located at Williams Road & Lechlade Avenue, South Yarra VIC 3141. Entry via Como Ave from 4pm on Saturday March 2, 2019.

In the event of rain, we’ll be moving to another venue and you’ll be notified by 10am on the morning of the runway.